Humanizing the intelligence community
How do you modernize a technology brand that serves the NSA, CIA, and FBI – while honoring the rich history of the national defense?
I served as Creative Director and Lead UX/UI Designer.
I led a rebranding effort, including renaming the company and repositioning the brand around a culture of invention. I designed wireframes, comps, and interaction flows, working closely with a team of full-stack developers to translate business objectives into functional apps. I led UX research, including journey maps, heuristic analysis, bodystorming, and other UX methods -- all leading to Agile sprints and user stories neatly entered into a JIRA kanban board for team collaboration.